Home-Services Industry Sees Gradual AI Integration

AI is changing how home repair works. Netic’s new platform helps plumbers and electricians predict needs, handle calls, and boost efficiency.

The home-services sector is undergoing a digital transformation driven by artificial intelligence, as reported in an exclusive report by The Wall Street Journal (WSJ).

Netic launched its platform in 2024 from San Francisco to provide AI solutions for tradespeople, including plumbers and electricians, to manage bookings, schedule service calls, and boost sales performance.

WSJ reports that through Netic’s AI system, customers receive automated responses to their calls and messages, while the system identifies urgent tasks and recommends additional services before issues arise. It can proactively reach out to homeowners to suggest purchasing a new air conditioner before summer begins.

The AI uses weather data, location information, and property details to generate marketing campaigns that forecast maintenance needs.

According to Asheem Chandna, a venture capitalist at Greylock who led Netic’s seed funding round, home-services businesses often struggle with underutilized capacity—staff who aren’t deployed as efficiently as possible, as reported by WSJ. The aim of integrating AI, he explains, is to optimize the matching of technicians with customers when help is needed, and even anticipate demand before it arises.

WSJ notes that Netic secured $20 million in funding from top investors including Greylock and Founders Fund. The platform has started to attract private-equity-owned service companies together with larger independent operators.

Melisa Tokmak, founder and CEO of Netic, explained to WSJ that the system relies on different types of AI for specific functions, such as ing customers and analyzing the urgency of service requests. The platform is designed to integrate smoothly with existing systems, reducing complexity for business owners.

Chris Hoffmann, CEO of HB Solutions Group in St. Louis, noted that AI has helped his company more effectively align technician availability with fluctuating daily customer demand—a task he described as particularly challenging, as reported by WSJ.

Still, only 20% of customer calls are currently handled by AI. “We’re still human first,” he added, as reported by WSJ. As AI grows smarter, it may quietly become the go-to assistant for your next home repair.